About me

Hey there... I am Markus Allen. I am a serial entrepreneur - failing and succeeding at creating online businesses since November of 1997.

This is where you can watch me create my new "SasS" business (i.e. "Software as a Service) called MySlideUpAds.com. You can scan to the bottom of this update page to see how I started it from scratch.

I lauched this on March 1, 2020.

My service matches online advertisers looking for extremely targeted ad spots with website owners looking for better-than-Adsense payments.

These days, online advertising is mostly offered via a "FAANG monopoly" - and lots of businesses are unable to get attention in an affordable way. And content providers (like bloggers, vloggers, etc.) are seeing their already paltry payments dry up (or worse, having their accounts banned for doing nothing wrong). My service will try hard to fix these two massive problems.

Many times a day, I record "blurbs" here updating my progress.

I reveal the good, the bad and everything in between.

Also, if typos annoy you, please report me to my English teacher. I am more conerned about progress than pleasing the typo police.

Questions for me?... ask them here and I will answer them in weekly roundup YouTube videos.

To dos

Next 7 days "to dos"

Finish "Breakthrough Ad Bullets".

Create placeholder site for preorder.

Create "Million Dollar Rolodex" landing page.

Draft video sales letter for order page.

8 days to 67 days "to dos"

Finish About Me page.

Design new logo.

Work on Traffic & Conversion Summit geofencing campaign.

67 days+ "to dos"

Hire full-stack developer.


Week 3

3/11/2020 @ 05:38 PM:
In an "abundant of caution", I am pausing these updates. Instead, I will focus 100% of my attention on my new site at MyTruth123.com.

3/17/2020 @ 11:36 AM:
Completed CloudFlare redirect for MyTruth123.com.

3/17/2020 @ 11:29 AM:
Just registered this new domain: MyTruth123.com.

3/16/2020 @ 02:27 PM:
Just announced on Twitter about my "Coronavirus hoax" pivot.

3/16/2020 @ 08:55 AM:
Created this placeholder page about my newest business.

3/16/2020 @ 07:38 AM:
Simplified the welcome text on my home page.

Week 2

3/15/2020 @ 06:14 PM:
Still outlining a new (emergency) video for my infoproduct businesses. I keep getting interrupted by people freaking out about the Coronavirus hoax... I have been helping them see through the fear porn. The propaganda is as thick as I have ever seen it.

3/14/2020 @ 08:35 AM:
The Coronavirus hoax is killing one of my infoproduct businesses... so I am taking a 2-day pivot there to make a Coronavirus video to turn things around. (Did you know the odds of dying from Carona virus as of the latest stats this morning is over 1 in 1,200,000. For context, the odds of dying of heart disease is 1 in 6... suicide is 1 in 8... car crash is 1 in 203.)

3/13/2020 @ 09:04 PM
Worked on my "Breakthrough Ad Bullets" keynote video sales letter - about 30% complete.

3/13/2020 @ 09:01 PM
Added whoishostingthis.com to my Million Dollar Rolodex.

3/13/2020 @ 03:20 PM:
The globalist scare-mongering propaganda just got kicked up another notch... it was just announced that Pennsylvania schools are closed for a full 2 weeks (my wife is a first-grade teacher). This will most certainly test our marriage😊.

3/13/2020 @ 8:25 AM:
Answered lots of questions with my new accountant.

3/12/2020 @ 05:38 PM:
Ryan Diess' Traffic & Conversion Summit is officially postponed.

3/11/2020 @ 05:38 PM:
Watched this Tai Lopez video... his paid content delivers tremendous value. In this video, Tai hosts a mastermind outside his mansion from a few years ago. The "stairstep" explanation toward the end is solid gold.

3/11/2020 @ 09:52 AM:
Added AdBeat.com to my Million Dollar Rolodex.

3/11/2020 @ 09:38 AM:
Added Facebook Ad Library to my Million Dollar Rolodex.

3/11/2020 @ 09:38 AM:
Added Moat.com to my Million Dollar Rolodex.

3/11/2020 @ 09:22 AM:
Scanning through a bunch of AMAZING pay per click strategies inside an Alex Becker Facebook group (here is the post - requires group approval to see it). He is holding a contest and giving away a prize for the best tips. I could curate these ideas and put out a $2,000 course right now. But instead, I focus on my main mission. I will add some new resources to my Million Dollar Rolodex (see above).

3/10/2020 @ 09:37 PM:
Worked on a slew of follow-up questions from our accountant on end-of-year taxes. Still have some more work to go on it.

3/9/2020 @ 01:58 PM:
Week 2 got off to a rough start. I watched a YouTube video last night... way past my bedtime. And after dropping my son off to school, I needed a few hours more to catch up on sleep. If you are curious, it was an expose on the "Trillion Dollar Man" Dan Pena. The best part starts here at the 16:45 timestamp. I often reminded that the bigger the lie (i.e. a Whopper of a lie), the more it is beLIEved.

Week 1

3/8/2020 @ 08:43 PM:
My new business accountant asked me a bunch of questions about my soon-to-be filed tax return. (My old accountant pretty much fired me last year - she is not happy that I am not intimidated by the IRS and take every single legal loophole offered.) I answered remaining questions (it was easy) because I document everything... any paper receipt over a $1.00 gets captured (screenshot) using Wave Financial. We will meetup early next week to finalize everythign before we sent it to the I and the R and the S.

3/8/2020 @ 06:42 PM:
Just read this on Hacker News... Matt Genges turned down a $50,000.00 bribe "severance package" not to expose his employer for corporate shenanigans. Wow! I have a new hero to add to my list. These are the type of people I would like to "hang" with.

3/8/2020 @ 06:15 PM:
Added "About me" section to this update page.

3/8/2020 @ 06:08 PM:
Daniel finished updated CSS code for this page (more space between these 2 columns on desktop view). Looks 100% perfect!

3/7/2020 @ 09:31 AM:
Heard back from aMember last night. Tried to follow tutorial... not getting it. Will reply back Sunday night.

3/6/2020 @ 02:02 PM:
Uploaded preorder form template, but stuck on placing order brick data. Submitted help-desk ticket to aMember.

3/6/2020 @ 10:04 AM:
Finished draft of "Breakthrough Ad Bullets" video training.

3/5/2020 @ 06:31 PM:
Registered new domain ShadowMyBiz.com. Setup CloudFlare redirect rule that goes to updates on my main hosted site.

3/5/2020 @ 08:58 AM:
Added Simpli.fi to my Million Dollar Rolodex.

3/5/2020 @ 08:16 AM:
Added "Work on Traffic & Conversion Summit geofencing campaign" to my '8 days to 30 days "to dos"' list. This is EXACTLY my target market - all huddled together in one convention center for 3 days. Invested 35 minutes planning out a geofencing strategy to reach them via Facebook and YouTube preroll ads.

3/4/2020 @ 05:27 PM:
Was chatting on a YouTube livestream here. The host is the one who followed the Income Store scam - ironic because I know almost everyone at the Income Store... used to do my work in the cafe next door to their Quarryville, PA headquarters (before they moved to the Lancaster, PA digs). And my 2-door-down neighbor was a higher up there. Oh the stories I could tell. Maybe one day I will do a video about them... way more to the story than is being let out.

3/4/2020 @ 04:19 PM:
Installed Google and Facebook pixel sitewide.

3/4/2020 @ 02:21 PM:
Purchased "Movavi Screen Recorder for Mac" and added to my Million Dollar Rolodex.

3/4/2020 @ 10:28 AM:
Got updated slide-up code from Daniel. Did a quick review - looks 100% perfect. Send payment via Upwork (with bonus). Will look closer after lunch.

3/4/2020 @ 10:28 AM:
Cloned preorder form for sandbox.

3/4/2020 @ 10:25 AM:
Added Google pixel code to footers.

3/4/2020 @ 10:19 AM:
Created new Google Adwords account (to get pixel code).

3/4/2020 @ 10:17 AM:
Created new Gmail account.

3/4/2020 @ 10:03 AM:
Added Facebook pixel code to footers.

3/4/2020 @ 09:44 AM:
Added "Boston & Rhode Island Digital Marketing and Advertising Agency" to my Million Dollar Rolodex.

3/4/2020 @ 06:44 AM:
Just set up a "Quick Topic" to answer your questions here.

3/3/2020 @ 09:08 PM:
Successful update to aMember 6.1.7.

3/3/2020 @ 04:09 PM:
I just came out of the closet:> on Twitter - here.

3/3/2020 @ 04:03 PM:
Setup CloudFlare DNS and MySlideupAds.com type-in redirect.

3/3/2020 @ 03:54 PM:
Uploaded a new placeholder webpage here.

3/3/2020 @ 02:38 PM:
Completed registration of MySlideupAds.com.

3/3/2020 @ 02:28 PM:
Just uploaded the slide-up test code to my server. Now it is unblockable, but it does not work on my iPhone.

3/3/2020 @ 02:07 PM:
Just downloaded Daniel's test code. Mostly awesome... code needs tweaking: something in the CSS is triggering my popup blocker. Need to set a high z-index to always show popup on top. Request left-justified alignment of ad copy. Request download Raleigh font instead of linking to Google.

3/3/2020 @ 09:08 AM:
Organized outline for "Breakthrough Ad Bullets".

3/3/2020 @ 07:17 AM:
Daniel asked about "plugging this into a website" - replied with suggestion.

3/2/2020 @ 07:23 PM:
Submitted slide-up html5/css to Daniel.

3/2/2020 @ 06:03 PM:
Discussed Slide-Up Ads with family over dinner. Everyone loved it - even wifey! (She has an uncanny ability to pick my winning ideas.)

3/2/2020 @ 04:13 PM:
Created keynote of slide up for Daniel.

3/2/2020 @ 10:53 AM:
Set up new product listing in Amember (preorder module).

3/1/2020 @ 09:13 AM:
Brainstormed video sales letter outline.

3/1/2020 @ 07:23 AM:
Keywork research.

3/1/2020 @ 09:00 AM:
Created "updates" page.

3/1/2020 @ 07:43 AM: